An elevated self-drive journey that blends uncompromising luxury with the thrill of Italian Gran Turismo. It is designed for those who want to immerse themselves in the Italian way of life through art, fashion, architecture, gastronomy, and some of Europe’s most spectacular scenery.
Guests take the wheel of the latest Ferrari models, driving through the dramatic landscapes of Lazio, Tuscany, Emilia-Romagna, Lombardy, and Veneto. Expect sweeping highways, steep mountain roads, and winding countryside routes that challenge and reward in equal measure.
Between exhilarating driving days, the journey slows down with indulgent wellness experiences, including time at the Fonteverde Tuscan Resort & Spa, a world-class spa hotel set among the rolling hills of the Val d’Orcia. Every logistical detail is handled discreetly behind the scenes. Each morning, your Ferrari is waiting at the hotel entrance, immaculately cleaned, refuelled, fully checked, and ready for the next day’s drive.
This itinerary can be fully tailor-made to suit your travel dates and personal preferences.
Vehicle Selection
Choose from the following high-performance vehicles for your tour:
Ferrari F8 Spider or Coupé
Ferrari Portofino
Ferrari 488 Spider
Ferrari 296 GTB or GTS
Ferrari Roma Spider
Ferrari SF90 Spider or Coupé (surcharge applies)
Ferrari 12Cilindri
Lamborghini Huracán Evo Spyder or Coupé
Lamborghini Huracán STO
Lamborghini Huracán Tecnica
Lamborghini Revuelto (surcharge applies)
Highlights
8-day luxury self-drive experience in Italy
Drive the latest Ferrari models
Professional Tour Director throughout
Handpicked 5-star accommodation
Ferrari insurance included (up to 1,000 km)
Private transfers by Mercedes E-Class and boat
Daily car cleaning, refuelling, and technical support
Spa access at Castello di Velona
Itinerary
Experience the ultimate Italian adventure combining iconic cities, scenic drives, and world-class luxury. From the historic streets of Rome and the rolling hills of Tuscany to the legendary Mille Miglia routes and the elegance of Milan, Lake Como, or Venice, this journey blends cultural exploration, gourmet dining, and exhilarating Ferrari drives. Enjoy stays at ultra-luxury hotels, Michelin-starred meals, and bespoke experiences, all carefully curated for comfort, style, and unforgettable memories.
Day
Destination
Arrival
Departure
Welcome to Rome | The Eternal City Upon arrival at Rome Fiumicino International Airport, you will be met and greeted before enjoying a private transfer by Mercedes E-Class to the elegant Hotel de la Ville 5★Luxury, beautifully overlooking the Spanish Steps. Housed in a historic 18th-century palazzo, the hotel blends timeless charm with contemporary luxury and features a rooftop bar, fine dining venues, a tranquil courtyard, and a world-class spa. The remainder of the day is at leisure, with the option to explore Rome’s iconic landmarks such as the Colosseum, Trevi Fountain, and Pantheon. In the evening, enjoy dinner at one of Rome’s acclaimed restaurants, including Cielo, Acquolina (2★ Michelin), or Agata e Romeo. Overnight at Hotel de la Ville, Rome.
La Dolce Vita in Rome This morning is yours to enjoy with a guided tour of Rome or time for independent exploration, including a visit to the Ferrari Store. A private car with guide will be at your disposal for three hours, allowing you to discover the city at a relaxed pace. In the evening, choose from exceptional dining experiences such as La Pergola (3★ Michelin) or Seta (2★ Michelin). Overnight at Hotel de la Ville, Rome.
Ferrari Experience & the Mille Miglia Route After a morning transfer to Riva di Traiano Harbour, enjoy a welcome aperitif at the Sporting Yacht Club before a detailed Ferrari briefing with a professional Tour Director. Luggage will be transported separately as you begin your driving experience, starting with a practice drive followed by an exhilarating journey along the legendary Mille Miglia route. The scenic drive takes you through Tarquinia, Viterbo, Bolsena, and Radicofani, covering up to 210 km. Lunch is served at Borgo La Chiaracia’s Radici Restaurant before an afternoon stop in the UNESCO-listed Renaissance town of Pienza. The day concludes with a drive to Castello di Velona Resort. Dinner is at leisure with suggestions including Settimo Senso or Brunello, followed by an overnight stay at the Castello di Velona Resort 5★.
San Gimignano & Florence Begin the day with a Ferrari drive through the rolling Tuscan countryside, arriving in the UNESCO World Heritage town of San Gimignano for free time to explore its medieval towers and charming streets. Lunch is enjoyed at Relais La Collegiata before continuing your drive through the picturesque Chianti region en route to Florence. Upon arrival, check in at the elegant Villa La Massa 5★. The evening is at leisure with dinner suggestions including Borgo San Jacopo (1★ Michelin) or Il Verrocchio. Overnight at Villa La Massa, Florence, after a driving distance of up to 200 km.
Chianti & Siena Today’s journey takes you from Florence into the heart of the Chianti region, with a morning visit to Castello da Verrazzano before continuing on to the historic city of Siena. Lunch is enjoyed at the renowned Osteria Le Logge, followed by a scenic return drive to Florence. The afternoon is at leisure to relax or explore at your own pace. In the evening, enjoy dinner at Il Caffè dell’Oro. Overnight at Villa La Massa, Florence, with a total driving distance of up to 170 km.
Mille Miglia Passes & Choice of Destination Depart Florence for an exhilarating Ferrari drive through the Mugello region, crossing the legendary Mille Miglia routes over the Futa and Raticosa Passes, with a coffee stop at Passo della Raticosa, before continuing to Maranello for lunch at Il Cavallino at the Ferrari Factory and concluding the driving experience. From here, continue to your chosen destination: Milan, with a stay at the Mandarin Oriental 5★ and time to enjoy shopping, fashion, art, the Duomo and The Last Supper, plus dining at Seta by Antonio Guida (2★ Michelin) or Cracco in Galleria, before a Day 8 transfer to Milan Malpensa or Linate Airport; Lake Como, arriving in Cernobbio for a stay at the iconic Villa d’Este 5★, a full day at leisure on the lake, and a Day 8 transfer to Milan Airport; or Venice, with Ferrari drop-off followed by a private boat transfer to the Baglioni Hotel Luna 5★, a full day to explore Venice, and a private boat transfer to Venice Airport on Day 8.
Departures & Rates
Italy Tours
Rates are available upon request after confirming itinerary, car model & the no of people traveling.
This is itinerary can be tailor-made to fit with your travel dates and built around your desires.
The programmes are indicative and subject to modifications, on a day-to-day basis and with the assent of Red Travel Tour Director. On request: tailor-made programmes including alternative itineraries and activities (golf, yachting, hot air ballooning, shopping tour, cooking lesson, wine tasting tour, private guided tour).
Full Ferrari service
You enjoy the Ferrari driving while your private Tour Director and his staff take care of everything else: refuelling, cleaning, parking, technical assistance.
Not included
- Airfares
- Fuel for the Ferrari
- Meals and drinks
- Night transfers
Ferrari Deposit
€15,000 – Ferrari 488 Spider / Portofino
€20,000 – Ferrari F8 / 296 GTB
*Rates are subject to availability and seasonality and may change without notice. Rates are based on two adults sharing. For solo travellers or single person occupancy rates or further information on terms and conditions, please contact our Travel Specialists at time of booking.
Accommodation
Rome
Hotel de la Ville – 5★ Luxury
Located above the Spanish Steps, an 18th-century palazzo offering panoramic views, fine dining, rooftop bar, and spa.
Montalcino (Val d’Orcia)
Castello di Velona Resort, Thermal Spa & Winery – 5★
Historic hilltop castle with thermal spa, winery, and views over Val d’Orcia.
Florence
Villa La Massa – 5★
Elegant riverside villa just outside Florence, featuring historic Medici-era buildings and refined Florentine décor.
Milan (Option 1)
Mandarin Oriental, Milan – 5★
Contemporary luxury in the heart of Milan’s fashion district.
Lake Como (Option 2)
Villa d’Este – 5★ (Cernobbio)
Iconic lakeside palace hotel known for elegance, gardens, and exceptional service.
Venice (Option 3)
Baglioni Hotel Luna – 5★
Historic luxury hotel near St. Mark’s Square with Grand Canal views.
All accommodations include Deluxe Room with daily breakfast.
